Our Company

Welcome to AMBL, a premier destination for flowers and plants delivered to your doorstep. We believe in making the vibrant and fascinating world of flowers accessible to everyone, anytime, anywhere.

Our online flower market is designed to meet a variety of floristry needs under one roof, from subscription boxes to style a home and curated boxes for DIY celebrations to exquisite vase arrangements and hand-tied gift bouquets.

Our Difference

We source globally from Ecuador to the Netherlands but with a focus on the finest regional growers, particularly in Yunnan, as part of a commitment to minimise our carbon footprint and support a thriving regional network of dedicated, quality and sustainability-committed growers.

Our sourced-to-order means we hold minimal inventory, reducing both wastage and the number of touchpoints before the flowers reach our customers. We encourage customers to purchase their flowers at least four days before their desired delivery date to allow us to order only what is required from growers, whereby minimising waste and optimising freshness.

Our Commitment

Most of our flowers (DIY Boxes and Subscriptions) are delivered plastic-free - wrapped in 100% recyclable kraft paper and delivered in cardboard boxes. However, certain products (such as hydrangeas and gift bouquets) as well as standard products in warmer months may be delivered with plastic packaging though we are working on phasing these out eventually.

Origin Direct

As part of our mission to make even the most unique and finest flower varieties accessible in price point and availability, we offer Origin Direct flowers delivered to your doorstep. Products in this Collection are typically, though with exceptions, delivered in their original grower or supplier packaging (cardboard, plastic or other) without handling, de-thorning or trimming of excess foliage or repackaging by our florists. This means you receive them with a minimal number of touchpoints as if you were buying them directly from the distributor or your local flower market.

Products delivered as such may at times appear dehydrated upon delivery. Rest assured, however, professional florists and wholesalers likewise receive products from growers in a similar condition due to transit.

Simply trim the bottom of the stems by at least 3cm and immerse them in water immediately upon delivery and the flowers should perk up within hours. Please visit our “Care Guide” for more information on how to condition and handle your flowers for optimal vase life.